After a month of downturn including the announcement that Walmart, Best Buy, and Netflix will all exclusively carry Blu-Ray DVDs. Toshiba, the only manufacturer of HD-DVD players, announces that they will no longer back the HD-DVD and will not surrender and produce Blu-Ray players. Sony and the Blu-Ray camp have won the optical format war. How long it will be before Blu-Ray topples DVD sales is questionable, Seeing as the price of Blu-Ray players is still hovering around 400$.